Advertising Data

The advertising data form is used to collect information that will be used during the process of selling advertising time in programme breaks, and will thus be made available to third parties during that process.

It is therefore imperative that this information be as accurate as possible.

When you have provided the required information, simply click the Save button.

There is no Complete button as this forms part of the Programme Delivery Form.

Cast List/Main Presenters

If any artist appears in commercials, the commercials cannot be slotted around your programmes. This listing needs to include all the people who make a contribution to the programme. They might not necessarily be receiving a union related payment (e.g. MPs, interviewees etc.).

Commercial References

These are Company or Product references. OFCOM regulations strictly govern the placing of advertisements. Therefore Presentation must be given a complete list of commercial references contained within the programme. The makers of last minute and live should contact S4C with information and have a legal duty to inform the Advertising Sales Department of potential clashes of interest.

Scene Description

S4C are expected to be aware of the action and general mood of the programme before and after the break, and take steps to ensure that no advertisement is scheduled which might jar the sensitivity of the viewer.